Are you wanting to create your own business? There is so much that goes into creating a business, especially when you are starting from scratch. It is essential that you take the steps necessary to start your business out on a good foot, and your chances of success will drastically go up.
Business.Gov says, “Marketing planning helps you develop products and services in your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It’s often required when seeking funding and helps you set clear, realistic and measurable objectives for your business. Developing a marketing plan requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success.
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of marketing. People are unlikely to simply walk into your business and buy something from you if they don’t know who you are, what you are selling and why they should choose you over the competition.
Many smaller businesses don’t place enough importance on marketing. They often see it as something that requires a lot of money and fancy advertising campaigns. However, marketing is about much more than advertising and sales.”
Focus On Social Media
There are very few people in our society who do not use social media. With the growing use of these platforms, such as Instagram, Facebook, Pinterest, and Twitter, it is important that you and your business keep up. Creating profiles on these popular social media sites will provide you with greater opportunities to make connections and network with potential customers to grow your customer base, as well as increase your sales. Use features on these social media sites such as Instagram Stories and posts, and Facebook Live. Don’t be scared to reach out to new people who you feel would benefit from your business!
One great way to increase interest and awareness of your business is to utilize sales and special offers, if you are able. Having flash sales, even as little as a 10% discount, can persuade those customers who have been on the line about purchasing your products or services to take the plunge. This can generate quite a bit more revenue than you would typically receive, even with the discount! Additionally, customers are more likely to spread the word about your business if they feel that they received a good deal. Use sales and incentives throughout the year to retain customer loyalty and continue building your customer base.
Collaborate With Others
Collaborating with other businesses or individuals can give your business a great boost. It is a growing tactic that I have seen many businesses using lately. Collaborations can involve a number of different things: offering price discounts for joint purchases, giveaways, videos together, or even posts advertising both businesses’ products. Having another business or individual advertising for you will expand your audience and help you to grow your customer base.
While your business should be unique and offer what you want to offer, it is also important to look at competitors to see if your business is missing something that customers like. If a competitor offers what you have and more, then customers will be more likely to visit that business. Check out other businesses similar to yours, and make sure that they do not have an advantage over yours! If it is necessary, offer more to make sure you are on the same level, or higher, than your competitors.
Hire A NJ Marketing Expert
There is a lot to know about marketing and SEO and that is why I believe it is very essential for businesses and bloggers to hire a New Jersey SEO expert. It is essential to appear on the first page of Google if you are a business and unfortunately, it is pretty hard to get there on your own (unless you are an SEO expert yourself). This is why companies such as NJ SEO are out there – to help you come up with a flawless marketing plan for your business, without the hard work for yourself.
NJ SEO has a goal in mind: client results and satisfaction, but do not just take their word for it. Look at the many great testimonials and reviews that you can find online from their current clients. NJ SEO is a full-service digital marketing agency focused on converting your traffic. While traffic is important, converting that traffic is definitely more important. Offering services such as social media marketing, SEO, PPC, email marketing, and more, NJ SEO is your one-stop shop for all things related to digital marketing, in order to build your business and make it thrive.
Matt Anton, the owner of NJ SEO, has been a search engine (SEO) expert since 2006. After freelancing for years, Matt created NJ SEO and consults with other marketing agencies. Matt is currently responsible for client strategy and execution. While Matt is not working for his clients (hardly ever), he is doing yoga, reading, kickboxing, and enjoying life with his two daughters and wife.